The period from May to August 2026 has traditionally been the most active phase in the promotion of Russian higher education across Africa, Asia and the Middle East. It is during these months that secondary school graduates receive their certificates and make one of the most important decisions of their lives — choosing the country, university and field of study in which they wish to pursue their ambitions. It is therefore particularly important that this choice be based not on stereotypes or the surrounding media discourse, but on reliable facts and the first-hand experience of international students who are currently studying, or have already completed their higher education at Russian universities.
Against the backdrop of intense competition in the global education market and sustained information pressure on Russia abroad, RACUS GROUP focuses on the most compelling arguments: high-quality and accessible higher education and the achievements of students and graduates. For international applicants and their parents, the organization holds memorable graduation events, produces videos about student life and graduation ceremonies, and shares the stories and testimonials of graduates about the quality of education and the realities of life in Russia and at Russian universities. RACUS GROUP also traditionally organizes educational exhibitions, seminars and university presentations, while distributing printed informational, promotional and branded materials.
From May to July 2026, the large-scale information and promotional campaign of the RACUS group of Russian state universities covered countries across Francophone and Anglophone Africa, the Middle and Near East, and Asia, including Morocco, Algeria, Tunisia, Mauritania, Mali, Niger, Chad, Senegal, Burkina Faso, Côte d’Ivoire, Benin, Togo, Cameroon, Gabon, the Republic of the Congo, the Democratic Republic of the Congo, South Africa, Eswatini, Botswana, Namibia, Zambia, Zimbabwe, Kenya, Tanzania, Uganda, Rwanda, Malawi, Burundi, South Sudan, Angola, Ghana, Sierra Leone, Egypt, Jordan, Sri Lanka, the Maldives, India, Malaysia, and others. Supported by RACUS GROUP’s international network of representative offices spanning 77 countries worldwide, promotional and informational content about Russian state universities generated approximately 10 million views and audience reach internationally.
According to the ranking of the Ministry of Science and Higher Education of the Russian Federation, RACUS GROUP ranks first among organizations operating in the field of international education. For 35 years, the organization has been attracting international students to Russian state universities and providing them with free support throughout their entire academic journey — from admission to graduation.
Today, the Group of Russian state universities RACUS offers international applicants a choice of more than 1,200 programmes in medicine, engineering, economics, humanities and other fields, taught in Russian, English and French.
The promotional campaign continues at full intensity and will run until the end of October 2026. Just one month later, in November 2026, a new campaign will begin to promote Russian higher education in countries where the school year concludes between November and December, marking the start of the 2027/2028 admissions cycle. The principal mission of RACUS GROUP remains unchanged: to help young people choose prestigious Russian higher education that combines academic excellence with affordable tuition supported by partial scholarships.
