As part of the annual professional development activities for the employees of the Group of Russian state universities RACUS, a corporate training "Customer Service as a Competitive Advantage" was held on June 27, 2022. The training was organized by RACUS executives to improve the skills of employees of both central and local offices in 9 cities of Russia, as well as foreign representatives in the view of the start of the admission period for 2022/2023 academic year. The training "Customer Service as a Competitive Advantage" was attended by the representatives from all over the world: Egypt, Nigeria, Sri Lanka, Sierra Leone, Zimbabwe, Namibia, India, Angola and many others. The training was conducted in English with simultaneous translation into Russian.
During the training, Michael Bang introduced the audience to the Japanese philosophy of "ikigai", a concept implying awareness of one's own destiny. "Ikigai" is also a state of harmony, when a person feels that what they are doing benefits the world and make them happy. Following ikigai principles brings peace of mind and you feel that everything you do has a meaning. The employees also got acquainted with "omotenashi", the philosophy of Japanese hospitality. The word "omotenashi" refers to a special Japanese practice of client service with the purpose to anticipate the customer's desire. We learnt that every time we communicate with applicants and their parents, it is necessary to make every effort so that all those who come to RACUS always feel real care, love and interest. Even if our applicants have decided not to get a higher education in Russia, they will remember that they are always welcome and they feel good here.
The employees of RACUS organization express their gratitude for the training to Michael Bang and Asya (simultaneous interpreter into Russian). This useful practical information will certainly be used for further efficient work on popularization and promotion of Russian higher education abroad and recruitment of foreign youth to study in the TOP-20 Russian universities of RACUS group. Every day we try to get better and all this is for you!
If you want to check how we have learned to implement the philosophy of "omotenashi" in our work and want to find your "ikigai", we are looking forward to seeing you at the representative offices of RACUS organization in 75 countries of the world!
